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Written by Kirsty Spraggon
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Monday, 01 March 2010 03:15 |
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I went for a walk recently and this hilarious dog decided I should play ball with him. The thing is I don't do 'ball' especially wet, slobber covered tennis balls. He was very persistent and continued to drop and throw it at me as I walked on. I couldn't help but laugh. This went on and on and on until I found him so cute (he did resemble Lassie) I had no choice but to throw the damn ball.
The moral 'gentle persistence’ in a playful way gets the sale. Make sure your relationship building style is more Lassie than pit bull.
My top 3 tips;
1. Work out your Pareto Principle - 80% of your business comes from 20% of your clients. Do you know who they are? Who is bringing in 80% of your business and what was the last thing you did to recognise them.
2. Statistics show there is a 9-18 month incubation period between when someone first comes into contact with us (or our brand) and when they will contact us (or have a need for your product or service). Be mindful of this and be patient, consistent and tenacious when it comes to staying in touch with clients.
3. Touch points; in the 9-18 months you must be staying in touch and I don’t mean stalking or harassing people. You need to have permission by opening a relationship and genuinely connecting. You might do this by catching up for a coffee, making a phone call that isn't about selling, or connecting online through social networks. The important thing is to build a relationship so when they are ready you’re still around.
Now remember to make sure your relationship building style is more Lassie than pit bull. |
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Last Updated ( Monday, 01 March 2010 03:16 )
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Written by Kirsty Spraggon
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Monday, 01 March 2010 03:12 |
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To listen to my latest interview on Establishing Relationships follow the link below. “Building a lifetime relationship with your clients is more important than just closing a sale and moving on. Taking the time to get to know your clients, and allowing them to know and trust you, more than pays off in repeat business and referrals. It can also enrich your life, as you expand your client base into a support network that is mutually beneficial”.
http://www.kirstyspraggon.com.au/index.php?option=com_content&view=article&id=85 |
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Written by Kirsty Spraggon
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Monday, 01 March 2010 03:06 |
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Seth Godin one of my favorite writers, and blogger extraordinaire, has persuaded 70 other innovators, writers, and bloggers to participate in a project he calls What Matters Now.
The idea is simple: Each suggests one word — literally one word — that all of us should think about in 2010, and then takes one page to explain why and how that word matters. The result is an inspirational, profound and deeply moving read which at the same time educates and opens the mind to new possibilities.
I encourage you to download the pdf and then share it with as many friends, associates, and colleagues as possible. Seth begins with his word ‘generosity’ one of my personal favorites and he says "When the economy tanks it's natural to think of yourself first," he writes. "You have a family to feed and a mortgage to pay. Getting more appears to be the order of business. It turns out that the connected economy doesn't respect this natural instinct. Instead, we're rewarded for being generous."
As most of you know my word, of course is furk! Furk is the area that forms shades of grey between fun and work. It is a combination of two words FUn + woRK and therefore two things. It is not simply work on it’s own or fun on it’s own. It is when we combine the two things together that we get furk.
Furk is about blurring the lines between work and play, colleagues and friends, clients and friends, and it’s about not compartmentalising and separating our lives. Work and fun don’t have to be two separate things. We can have fun doing what we love, with people that we love and that can be productive, profitable and enjoyable work. Instead of feeling like work has to be a struggle and effort we can find a middle ground that is effortless.
http://www.scribd.com/doc/24774121/23711234-What-Matters-Now |
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Last Updated ( Monday, 01 March 2010 03:11 )
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Written by Kirsty Spraggon
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Sunday, 17 January 2010 22:16 |
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After finishing my incredible kayak tour I was chatting with one of the guides ‘Bailey’ a delightful character full of knowledge & information about the history of the islands. We were chatting about his work when he said to me ‘I don’t feel like I worked today...I had lot’s of fun and wen’t Kayaking with a bunch of great people. Plus I got to do what I love ‘kayak’. Now clearly most people would have to agree with him. It doesn’t sound like work at all. The thing is as fun as it was I can’t think of anything worse than being tortured by kayaking every day. As for me this is not my idea of fun and would most certainly feel like work. However speaking and writing everyday is what I call *furk. I get to ‘play’ all day. So the key is to find what is fun for YOU, your hobby turned into work and to be doing what feels joyful and effortless. On my Lual Tour the guide also had a similar conversation with me that she never dreaded going to work each day. That it brought her great joy and she loved what she did. Do you feel this way each morning?
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