Kirsty

Networking - Nobody cares what you do...

Networking - Nobody cares what you do...
As you all know I am a serial networker and this week was no different. I attended three events and as I stood opposite person after person chatting and having fun I started to see a pattern.  I would switch off and disengage mentally with the people who launched into their ʻelevator speechʼ and started selling me on who they were or what they did.
What I realised was I didnʼt care what they did UNTIL I knew who they were. The interactions I enjoyed were with the people I got to know and make a connection with and  they were the ones I followed up with.  If you launch into a spiel at an initial meeting people switch off. They are just not listening and certainly wonʼt be picking up the phone the next morning, keen to know more about what you do or to place an order. When you are out at an event and you are in the “meet up” phase dont sell, just be you. At this point all people want is to get to know you. Now the problem is most peoples first question is often “what do you do?” ...itʼs a trick so  donʼt fall for it. It is asked purely out of habit and politeness but remember no one really cares so tell them briefly but do not launch into a 10 minutes spiel. Some fabulous alternate questions I have heard used at different events and by friends which may help you to think outside the square and be a bit more creative in how you talk with new contacts at any first “meet up” are:
 
Q  What do you spend the majority of your time doing
Q  How do you or your business make a difference
Q  What are you passionate about
Q  Personal questions to find common interests or about family
Q  Whats exciting in your life at the moment
 
Happy focused socialising! 
Last Updated on Sunday, 10 October 2010 05:29